image Mines and Money 2015 image Qatar at World Travel Market 2015

Turkey Stand at WTM 2015

Two 29 metre flown LED banners
Brief

The Turkey stand at World Travel Market is a much coveted, yearly spectacle where visitors come from throughout the global travel and incentive market to see the latest design and technology in play.

Solution

For this year’s show, our client was neck-to-neck with many other creative agencies in a bid to win the work up until just weeks prior to the show. To help them leverage the opportunity, we supplied them the tools to devise two new uses of audio visual technology that would set the stand apart not just from previous years, but also from other designs currently on the table. This included two 29 metre flown LED banners, curving into arcs to replace traditional banner curtains and a kaleidoscope of horizontally flown LED (which had never before been done) to showcase an innovative display of Turkey’s home videos.

Result

The result was not only our client winning the work, but an excellent stand presence that the Official Turkish Tourism Board presented as the reason they reached “3rd place in the world in terms of global branding and social media in position amongst the major players at World Travel Market 2015”.


“Once again thanks for all your hard work on the Turkey project, it looks great and the client couldn’t be happier”

 


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