image Turkey Stand at WTM 2015 image Moving Snowball Activation using 2.8mm LED

Qatar at World Travel Market 2015

A bespoke interactive LED screen solution

Our client at World Travel Market 2015 was looking for a new solution that would create a visual display of pillars that could carry their content and messaging throughout a specific area of the stand. Smart AV were invited to develop a bespoke interactive LED screen solution that would require custom-made metal structures to support the creative requirements of the client for the audio visual hardware on the booth.

The main objective was for the solution to be transportable and easy to build with modular steel towers that could showcase the content, whilst incorporating all health and safety requirements needed for the stand.


Each tower comprised of 7 x 1 LED panels in a formation of six, with equal spacing of 500mm between each tower running pixel perfect content through a series of media servers. Smarts in house team designed a modular re-usable steel system where the base plates of each tower could be placed under the raised floor on the booth to eliminate any trip hazards for visitors to the booth within the vicinity of the towers. Once we carried out all the R&D internally this was transformed into technical CAD drawings showing all the dimensions, 3D renders and exploded views of each component, plus an assembly instruction so the client had full command of all aspects of the proposed structures.

These were forwarded to the client and a follow up meeting for sign off ensued, to ensure the client was confident that Smart AV could not just deliver an AV solution but had a creative ‘think outside the box’ in house team to support their creative vision for the end user.
The high quality digital imagery relating to the design and build of the bespoke metalwork towers also made life simple for the client to understand and could be forwarded to the organiser and venue in order to have the structure signed off.

Onsite deployment

Smart AV executed on the production of the metalwork and delivered a totally seamless project, with the final result a series of visual pillars. The towers carried joined up, beautiful executed content that looked as though they were ‘floating’ on the stand with no cabling or structurework visible. This attracted a high footfall of visitors due to its calming and high-value vision. The hardware is now being incorporated into the client’s global program, saving them on additional cost while still remaining a completely bespoke solution.

“Thanks for your assistance at World Travel Market. All your guys did well but a special thanks to Robert Hart whose expertise and helpful disposition were most appreciated”


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