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Oculus Rift
How Agencies Implement Virtual Reality in Brand Campaigns

Within events the demand for virtual reality and augmented reality is growing . VR and AR, like social media enablement and interactive technology before it, will soon be a technology that visitors look for and expect. Within all industries and verticals, not just traditional gaming. So how can agencies translate these trends for brand campaigns? We work on multiple brand VR…

event technology predictions
Smart AV Event Technology Predictions for 2017

This year has seen the Smart AV team work on some of the most innovational, experimental forms of event technology and audio visual installations to date. From the LED installation for Swiss Air that saw visitors to London’s Spitalfield Market throwing real snowballs at moving targets on screen, to Ribena’s ‘colour cafe‘ using bespoke projection…

Right-angled edge creative led
Flexi, 90º edge, flooring and curve: An introduction to creative LED

Trends from the start of the year’s event technology solutions all lead one way: LED. More importantly, we’re seeing a boost in demand for creative LED solutions which go beyond the standard videowall display. What is creative LED you ask? Firstly, let’s discuss what LED is and what it’s used for within events, conferences and experiential.…

Smart AV interactive screen for interactive events
Four Ways to Create Interactive Events on a Large Scale

Interactive events lift attendance, engagement and audience satisfaction – if the statistics are to be believed. Lately, interactive events have taken a turn on a larger scale. Now, we are asked to provide ‘giant iPads’, touchscreen demo walls and interactive mirrors as often as we are asked for a 40” touchscreen. The technology behind these solutions has also…

Creative event technology ideas for Mobile World Congress 2017

Plans are underway for Mobile World Congress as one of the most influential shows of the year for everyone from Sony to Intel and Facebook as well as a plethora of exhibitors both large and small. As a longstanding audio visual supplier to the show,we have been planning for months on how the exhibitors we…